Aequitas Investment Consultancy PMS

Aequitas was founded in 2013 by Siddhartha Bhaiya to break away from conventional wealth-generation models focused purely on AUM growth. With over 10 years of prior AMC industry experience, he built Aequitas with a contrarian philosophy — prioritizing investor returns over asset gathering. Starting with INR 10 Cr in 2013, Aequitas has grown organically to INR 8,700 Cr AUM as of 2026, entirely through word of mouth and without distributors. The firm maintains direct one-to-one relationships with investors and specializes in Indian and global listed equities, serving HNIs, UHNIs, family offices, and global investors.