Fluid Ventures

Building World-Class Indian Consumer Brands.

AIF

Overview

About Fluid Ventures

Fluid Ventures Trust (IN/AIF1/19-20/0780) is a SEBI-registered Category I Alternative Investment Fund (Venture Capital Fund sub-category) registered in March 2020, managed by Fluidventures Partners LLP (legal name confirmed from Crunchbase). Fluid Ventures is a Gurgaon-based micro-VC fund focused exclusively on early-stage Direct-to-Consumer (D2C) startups in India. Founded by Amit Singal in 2020 (registered 2020, operational from 2021), the fund has a target corpus of INR 60 crore and aims to invest in 15–18 D2C startups over 3 years, writing seed-stage cheques typically in the INR 50 lakh–2 crore range. The fund provides hands-on support to founders for brand building, scalability, and raising subsequent institutional capital. Portfolio includes Fabriclore, Shumee Toys, WallMantra, Eske Paris, Neeman's, Koparo Clean, Redcliffe Genetics, and 22 others.

Investment philosophy

Fluid Ventures is digitally-first, D2C-focused — filling the gap between angel investors and institutional VCs by providing quick, seed-stage capital to early-stage consumer brands. Amit Singal's conviction is that Indian consumer brands can be built for global audiences ('from India, for the world') with a 'made in India' ethos. The fund invests in digital-first consumer brands across categories including footwear, home décor, personal care, food & beverages, edtech, and health, particularly backing founders building differentiated products for Indian consumers. A key philosophical tenet is helping startups build the right financial infrastructure — fund admin, accounting, investor reporting — alongside product and brand building.

AIF funds1

Real Time Angel Fund

Registered 2022

Cat I4 in team

Team4

Amit Singal

Founding Partner & General Partner; SEBI Contact Person

Amit Singal is the Founding Partner and General Partner of Fluid Ventures and the SEBI-registered contact person. He is a qualified Chartered Accountant (ICAI) with 18+ years of experience across funds administration, accounting, investor reporting, strategic planning, product pricing, and budgeting. Prior to Fluid Ventures, he founded ASR Business Advisors Private Limited (finance function outsourcing for multinationals) and Startup Buddy (2015, an early-stage startup support platform). He is an active seed-stage angel investor with prior personal investments in InnerChef, Akiva Life, Infeedo, Advantage Club, Chqbook, Keito.ai, PeeSafe, Neeman's, Junio, United We Care, and others.

Manish Aggarwal

Partner

Manish Aggarwal is a Partner at Fluid Ventures, part of the founding team.

Prashant Narang

Partner

Prashant Narang is a Partner at Fluid Ventures.

Dhianu Das

Partner

Dhianu Das is a Partner at Fluid Ventures.

Investments in securities markets are subject to market risks. Read all the related documents carefully before investing. Past performance is not indicative of future returns.

Fluid Ventures

Overview

About Fluid Ventures

Investment philosophy

AIF funds1

Team4

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