Your Ambitions, the Firm's Strategies
NJ Asset Management Private Limited is a part of the NJ Group, a renowned financial services conglomerate. The group's flagship company, NJ India Invest Private Limited, was established in 1994 to cater to the growing demands of the Indian financial services industry. NJ holds a prominent position as one of the largest distributors of Mutual Funds in India, managing Mutual Fund Assets Under Management (AUM) of over Rs. 3,19,829 crores as on 31/08/2026, and an extensive network of over 56,911 financial products distributors. NJ Asset Management follows a rule-based investment philosophy which offers a clearly differentiated approach that is inherently disciplined and robust. The company uses different types of data and market information to identify opportunities for investment using time-tested factors that drive portfolio performance, with minimum human intervention.
Sorted by 3-year return. Returns are TWRR, net of fees; CAGR above 1 year.
Multicap Portfolio - Equity Strategy
Freedom Portfolio - Equity Strategy
Dynamic Asset Allocation Portfolio - Aggressive - Hybrid Strategy
Freedom ETF Portfolio - Equity Strategy
Balanced Advantage Portfolio - Hybrid Strategy
Dynamic ETF Allocation Portfolio - Aggressive - Hybrid Strategy
Liquid Portfolio - Debt Strategy
Bluechip Portfolio - Equity Strategy
Dynamic Stock Allocation Portfolio - Aggressive - Hybrid Strategy
Mr. Neeraj Choksi
Chairman and Director
Mr. Choksi is the co-founder & promoter of the NJ Group, a diversified business Group, headquartered in Surat and has more than 26 years of rich experience in the financial services industry. NJ Group has presence in businesses like Real Estate, Asset Management, PMS, Insurance Broking and Training. The Group is primarily engaged in the financial services industry wherein it has one of the largest networks of financial advisors in India. As the visionary founder of NJ Technologies, Mr. Niraj Choksi has been involved in providing guidance to and shaping the future of the technology business.
Mr. Vineet Nayyar
Director & Chief Executive Officer
Mr. Nayyar is a seasoned Asset management professional with a rich experience of over 20 years and has varied experience of working with start-ups as well as global firms. His experience spans across operations, finance, business strategy and technology related areas. Mr. Nayyar is associated with NJ Asset Management from August 2020 in the capacity of Chief Operating Officer and Chief Financial Officer. Prior to NJAMPL Mr. Nayyar was associated with BNP Paribas Asset Management Pvt. Ltd., Fidelity Fund Management Pvt. Ltd. and HDFC Asset Management Pvt. Ltd. Mr. Nayyar by qualification is a Chartered Accountant, Cost Accountant and Commerce Graduate from Lucknow University.
Mr. Nirmay Choksi
Executive Director - Research
Mr. Nirmay Choksi by qualification is Bsc. in Accounting & Finance (Honours) from The University of Warwick. Mr. Choksi is also a CFA Charter holder. Prior to joining NJ Asset Management, Mr. Choksi had a short stint as a Financial Data Analyst for ETFGl, a UK based leading ETFs/ETPs data provider. Mr. Choksi started his career with the Company as a Research Analyst. Nirmay has been an integral part of the research team since the beginning and has played a pivotal role in developing the NJ Smart Beta Research Platform, the AMC's in-house Research Platform used for backtesting portfolio strategies. He has played an important role in developing various research processes. He is also heading the Business Intelligence Unit (BIU) at NJ Asset Management, which is responsible for overall business development, generating MIS and targets for the entire sales team of the AMC.
Investments in securities markets are subject to market risks. Read all the related documents carefully before investing. Past performance is not indicative of future returns.
© 2026 Wisefolio. Legal and disclaimers