Piper Serica Advisors

The firm's core philosophy is to benefit from long-term investment opportunities while ignoring market cycles. The firm likes to identify and invest in companies that are leaders in emerging spaces led by a change in consumer behaviour, technology changes, and product innovations. Once it identifies such companies, it likes to stay invested as they create shareholder value while moving from small-cap to mid-cap and ultimately large-cap. The firm believes that companies like these, with great management, good corporate governance, financial discipline, and a shareholder-friendly approach, are quite rare and should not be looked at through the same valuation prism as the rest of the market. The firm likes to interact with the management of its portfolio companies regularly to stay abreast of the trends shaping their industry and explore other investment opportunities. The firm sees market volatility as an opportunity to increase its equity allocations rather than reduce them. The firm believes that conviction comes only from deep research and understanding of its portfolio companies.