Prana Ventures

The firm starts with founders, and stays close to their customers. For the firm, every partnership begins with the founder. The firm looks for people who are ambitious about scale, grounded in reality, and obsessed with the lives of the customers they serve. The firm invests for intrinsic value, not momentum. The firm is a thesis-driven investor. The firm's most successful outcomes have been in companies that changed the structure of a market, whether in financial infrastructure, education, mobility, agriculture or SME tools, and did so over years, not quarters. The firm backs capital efficient, durable growth. Companies that respect capital tend to endure. The firm starts focused when searching for product-market fit, demonstrates robust unit economics before scaling, and builds towards healthy margins and operating leverage, not just top-line growth.