Senora AIF Stag Trust — Senora Asset Management | Wisefolio

Senora AIF Stag Trust

Cat III · Managed by Senora Asset Management

Empowering Investments with Precision, Performance, and Growth

Complex or leveraged strategies — long-short, hedge-fund-style and quant funds. Often open-ended, within SEBI leverage limits.

Overview

About

Senora AIF StaG Trust is a SEBI-registered Category III Alternative Investment Fund managed by Senora Asset Management Private Limited (CIN: U66190MH2023PTC415585), a Mumbai-based investment management company established in 2024 by Mridul Jalan and Vivek Kedia. Senora is a strategic expansion of Senora Advisors (SAL), a SEBI-registered investment advisory firm the same founders built since 2017. The fund's flagship product — StaG (Stability, Tactical, and Growth) — is a concentrated, India-centric, long-only large-cap equity strategy. The fund maintains a focused portfolio of 15–20 large-cap stocks, targeting consistent outperformance over the Nifty 50 by 5–10% across market cycles, with a Nifty-linked hurdle rate. Senora operates a B2B2C distribution model, working with IFAs, MFDs, and wealth management firms, and has established relationships with over 50 channel partners and approximately 100 clients across major Indian cities. The fund's registered office is at WeWork Vaswani Chambers, 2nd Floor, 264–265, Dr Annie Besant Road, Worli, Mumbai 400030.

Investment philosophy

Senora's investment philosophy is rooted in a fundamental belief that 'investing is first about choosing the right place and the right strategy — returns are a result of following the right process over time.' The StaG framework blends core, tactical, contra, and momentum strategies to invest in fundamentally strong large-cap companies with pricing power, strong operating cash flows, and sustainable business models. Rather than chasing short-term performance, Senora emphasises earnings-driven stock selection from the Nifty 50 universe, identifying future winners and avoiding laggards. Risk management and long-term wealth creation are treated as equal priorities, informed by the fund manager's lived experience of major market dislocations including the Lehman crisis.

Team2

Mridul Jalan

Fund manager

Founder & Investment Manager

Mridul Jalan is the visionary behind Senora Asset Management. With a deep passion for equity markets and a relentless focus on risk management, Mridul has built a reputation for consistently delivering superior returns. His investment philosophy centers on long-term growth, concentrated equity portfolios, and a disciplined approach to portfolio management. Having witnessed firsthand the market's volatile nature, Mridul's focus on risk mitigation ensures that clients' investments are well-protected during market fluctuations. As the leader of fund management and research, he continues to guide the company's investment strategy, ensuring it evolves with market conditions while staying true to its core principles.

Vivek Kedia

Co-Founder & Head of Business

Vivek Kedia is the Co-Founder and Head of Business at Senora Asset Management. An MBA (Finance) from NMIMS Mumbai, he brings over a decade of experience in corporate sales, business development, and P&L management with leading financial institutions. Vivek is extensively networked with CXOs and management teams of large corporates and leads business origination, client relationship management, and channel partnerships at Senora.

Registration

SEBI registration

SEBI-registered

SEBI registration no.IN/AIF3/24-25/1492

RegisteredApr 2024 (2 years ago)

Valid untilPerpetual

Contact personMridul Jalan

AddressFlat No. 205, B Wing, Sea Flama, Dosti Flamingos, Sewri, Mumbai, Maharashtra, 400015

Investment manager

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Disclaimer

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