SIMPL

SiMPL is driven by the value investment philosophy. The firm believes investment in listed equities as an asset class has provided, and continues to provide, the best avenue for long term wealth creation. The firm selects stocks to be included in the portfolio using a bottom-up approach, generally ignoring the various expectations of market outlook except to the extent they are reflected in prices. The firm is interested in only two things: carefully considering the quality of what it buys, and conservatively evaluating the value of what it buys. The SiMPL PMS seeks to select stocks to deliver absolute returns over a long period of time rather than focus on relative performance or promise minimum returns. It invests for the long term and does not employ any short-term strategies.